Maison Vale.
- Industry
- Beauty
- Technology
- WordPress
- Released
- Recent launch
- Timeline
- Scope-based sprint
Challenge
A beauty brand whose storefront and advertising lived in separate worlds — campaigns drove interest that the WordPress site wasn't built to convert, and rising ad costs were eating the margin on every sale.
Solution
We rebuilt the storefront around the beauty buyer's decision — ingredients, results, and social proof up front — and connected Meta campaigns to real purchase data. CRO work then compounded monthly on the pages carrying the most revenue.
Impact
Online sales grew 126% at a 4.4x ROAS, with conversion rate up 38% — the store finally converting at the level the brand's products deserved.
Results
+126% Online Sales
4.4x ROAS
+38% Conversion Rate
Growth Architecture
How the project works after launch.
The page is treated as part of the growth system: the story, proof, conversion path, and next action all have to support each other.
+126% Online Sales
4.4x ROAS
+38% Conversion Rate
- 01Clarify the business problemA beauty brand whose storefront and advertising lived in separate worlds — campaigns drove interest that the WordPress site wasn't built to convert, and rising ad costs were eating the margin on every sale.
- 02Build the connected systemWe rebuilt the storefront around the beauty buyer's decision — ingredients, results, and social proof up front — and connected Meta campaigns to real purchase data. CRO work then compounded monthly on the pages carrying the most revenue.
- 03Make growth easier to act onOnline sales grew 126% at a 4.4x ROAS, with conversion rate up 38% — the store finally converting at the level the brand's products deserved.
Overview
Maison Vale had what every beauty brand wants — products people loved once they tried them. The store just wasn't doing its half of the job: ad clicks landed on pages that made buyers work too hard to say yes.
The rebuild put the purchase decision front and center, while paid campaigns were restructured to feed it and measure it honestly. From there, continuous optimization did what it does: small compounding wins on the pages that matter.
Sales more than doubled while ads sustained a 4.4x return — proof that the gap was never demand, it was conversion.
Services
WordPress- Website
- Meta Ads
- CRO
- WordPress
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