DOCKERS 2026.
Visit project- Industry
- Luxury Fashion
- Technology
- Shopify
- Released
- 2026
- Timeline
- 7 weeks
Challenge
A luxury fashion brand with strong creative and steady traffic, but a storefront built for looks rather than buying. Product pages buried the purchase decision, checkout added friction at the worst moment, and ad spend was being judged on clicks instead of revenue.
Solution
We rebuilt the Shopify storefront around the purchase journey — product pages restructured to answer buying questions early, a checkout stripped of friction, and Meta campaigns re-planned around full-funnel tracking so every dollar could be traced to orders, not just sessions.
Impact
+23% Increase Conversion Rate x5.8 ROAS 4.5 Page per View
Results
+23% Increase Conversion Rate
x5.8 ROAS
4.5 Page per View
Growth Architecture
How the project works after launch.
The page is treated as part of the growth system: the story, proof, conversion path, and next action all have to support each other.
+23% Increase Conversion Rate
x5.8 ROAS
4.5 Page per View
- 01Clarify the business problemA luxury fashion brand with strong creative and steady traffic, but a storefront built for looks rather than buying. Product pages buried the purchase decision, checkout added friction at the worst moment, and ad spend was being judged on clicks instead of revenue.
- 02Build the connected systemWe rebuilt the Shopify storefront around the purchase journey — product pages restructured to answer buying questions early, a checkout stripped of friction, and Meta campaigns re-planned around full-funnel tracking so every dollar could be traced to orders, not just sessions.
- 03Make growth easier to act on+23% Increase Conversion Rate x5.8 ROAS 4.5 Page per View
Overview
The Dockers website was not originally developed by Evolve. From this point forward
our work will focus on continuous analysis and optimization of the user experience.
Through CRO (Conversion Rate Optimization) activities we will analyze user behavior
using tools such as heatmaps, navigation tracking and flow analysis to understand how
users interact with the site.
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