BYDAVIDKOLLAR.
- Industry
- Luxury Fashion
- Technology
- Shopify
- Released
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- Timeline
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Challenge
A luxury fashion brand with strong creative and steady traffic, but a storefront built for looks rather than buying. Product pages buried the purchase decision, checkout added friction at the worst moment, and ad spend was being judged on clicks instead of revenue.
Solution
We rebuilt the Shopify storefront around the purchase journey — product pages restructured to answer buying questions early, a checkout stripped of friction, and Meta campaigns re-planned around full-funnel tracking so every dollar could be traced to orders, not just sessions.
Impact
Revenue grew 214% while paid media held a 3.8x ROAS, and the sitewide conversion rate climbed 41% — the same traffic, buying more.
Results
+214% Revenue
3.8x ROAS
+41% Conversion Rate
Overview
BYDAVIDKOLLAR came to us with the problem most premium brands eventually hit: a store that photographed beautifully and converted poorly. The brand didn't need more traffic — it needed the traffic it already paid for to buy.
We treated the storefront, ads, and analytics as one system. The Shopify rebuild focused on the pages that carry revenue — product, cart, checkout — while Meta campaigns were restructured to feed the funnel with qualified intent and report against actual purchase data.
The result is a store where design serves conversion instead of competing with it: 214% revenue growth at a sustained 3.8x return on ad spend.
Services